Advertising Review

Don’t Advertise Non-Compliance

As a subscriber to the AAS Advertising Review Service you are entitled to submit proofs/scripts of four ads per week for a full review for compliance with state and federal laws and regulations that govern motor vehicle advertising.

The most common issues we deal with include:
– Disclosure terms for financed purchases and leases under Regulations Z & M
– Vehicle description, identification, equipment and history
– Quantity limitation terms
– Discounts, savings, rebates, and incentives
– Credit qualifying statements
– Warranty advertising
– Mandatory price disclaimers
– Fuel economy claims
– Truthful, accurate and verifiable claims

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