Advertising Review

Don’t Advertise Noncompliance

As a subscriber to the Advertising Review Service, you are entitled to submit proofs/scripts of four ads per week for a full review of compliance with state and federal laws and regulations that govern motor vehicle advertising.

The most common issues include:
– Disclosure terms for financed purchases and leases under Regulations Z & M.
– Vehicle description, identification, equipment, and history.
– Quantity limitation terms.
– Discounts, savings, rebates, and incentives.
– Credit qualifying statements.
– Warranty advertising.
– Mandatory price disclaimers.
– Fuel economy claims.
– Truthful, accurate, and verifiable claims.

Marketing AdminAdvertising Review